Research Output 1997 2019

2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
study attitude
regulation
prosperity
online survey
economics
Open Access
Kazakhstan
tourism development
stakeholder
Tourism
road

Family Business in Northamptonshire

Fakoussa, R., Wang, Y. & Somerfield, K., 2019.

Research output: Contribution to ConferencePoster

File
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Knowledge within transitions: Knowledge transfer management within the primary to secondary transitional stage

Holland, K., Sun, S., Hosseinian-Far, A., Southwell, N. & Smith, M., 1 Jul 2019, p. 3504-3509. 6 p.

Research output: Contribution to ConferencePaper

knowledge transfer
management
teacher
school transition
learning organization

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to ConferencePoster

File
Marketing
Self-concept
Factors
Questionnaire
Identity construction

Models of Social Enterprise in South Korea

Bidet, E., Eum, H. & Ryu, J., 3 Jun 2019, Social Enterprise in Asia: Theory, Models and Practice. Bidet, E. & Defourny, J. (eds.). New York: Routledge, p. 97-115 19 p.

Research output: Contribution to Book/ReportChapter

South Korea
economy
Social enterprise
business economics
common good

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 11 Dec 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

consumer protection
self-regulation
responsibility
balance of power
stakeholder

Religious Influences on Social Enterprise in Asia: Observations in Cambodia, Malaysia and South Korea

Lyne, I., Ryu, J., Teh, Y. Y. & Morita, T., 3 Jun 2019, Social Enterprise in Asia: Thoery, Models and Practice. Bidet, E. & Defourny, J. (eds.). New York: Routledge, p. 293-313 21 p.

Research output: Contribution to Book/ReportChapter

Cambodia
South Korea
Malaysia
economy
Asia

Revisiting Flipped Learning Framework - Disruption and Changes

Sun, S. & Smith, M., 1 Jul 2019, EDULEARN19 Proceedings. International Association for Technology, Education and Development (IATED), p. 3479-3483 5 p.

Research output: Contribution to Book/ReportConference Contribution

learning
student
business school
quiz
interactive media

Sharing the Love - Motivation & Reward in User-Generated Content

Somerfield, K., 14 Jun 2019.

Research output: Contribution to ConferencePoster

File

Sharing the Love - Motivation & Reward in User-Generated Content

Somerfield, K., 20 Jun 2019.

Research output: Contribution to ConferencePoster

File
2018

Are ethicality and profitability mutually exclusive?

Ryu, J., Dec 2018, Global Voice. Council on Business and Society, Vol. 7. p. 28-31 4 p.

Research output: Contribution to Book/ReportChapter

Open Access

Are ethicality and profitability mutually exclusive?

Ryu, J., Oct 2018, Leading Integrity : Towards an organisational ethics. Warwick Business School, p. 23-25 3 p.

Research output: Contribution to Book/ReportChapter

Open Access
Profitability
Business ethics
Profit
Incidents
Economics

Diversity of Social Enterprise Models in South Korea

Bidet, E., Eum, H. & Ryu, J., 1 Dec 2018, In : VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 29, 6, p. 1261-1273

Research output: Contribution to JournalArticle

Open Access
File
South Korea
social economics
ideal type
field research
typology

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Millennials
Marketing
Communication
Encompassing

Should information be kept public or private?

Ryu, J., Oct 2018, Leading integrity: Towards an organisational ethics. Warwick Business School, p. 15-16 2 p.

Research output: Contribution to Book/ReportChapter

Open Access
domestic violence
sexual harassment
liberalism
sexual violence
sexuality
Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research

Use of social marketing in diabetes control in the UAE context

Samad, N., Samad, N. & Abdallah, S., 2 Jan 2018, In : International Journal of Healthcare Management. 11, 1, p. 1-7 7 p.

Research output: Contribution to JournalArticle

Social Marketing
Diabetes Complications
Guidelines
Delivery of Health Care
2017
File
Open Access
File
social media
student
communication barrier
education
electronic learning

Entrepreneurial transitions in Family Business: Organic Model, Governance and Succession

O'leary, S., Fakoussa, R. & Swaffen-Smith, C., 6 Oct 2017, Transnational Press London. 104 p.

Research output: Book/ReportBook

Governance
Family business
Traders
Multinationals
Entrepreneurs

Found in Translation: Empowering Chinese Students in Anglo-Centric Pedagogical Contexts.

Sun, S., Smith, M. & McAreavey, M., 2017, p. 1. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
File
student
social media
business school
university teacher
performance

If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned

Bebek, G., Castle, S., Kipnis, E., Chadwick, S. (ed.), Arthur, D. (ed.) & Beech, J. (ed.), 20 Jan 2017, International Cases in the Business of Sport. Oxford: Routledge, p. 20-28 264 p.

Research output: Contribution to Book/ReportChapter

sponsorship
priest
withdrawal
racism
clubs

Tapping into Pedagogical Knowledge Through the Use of Smart Phones

Sun, S., Smith, M., Cowley, P. & Hyams-Ssekasi, D., 2017, p. 1. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
File
Open Access
South Korea
discourse
Korea
institutional change
entrepreneurship

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management

To Flip or Not To Flip, Exploring the Best Mix: An Action Research on the Teaching Pedagogy for Research Methods Module.

Sun, S., Smith, M., Cowley, P. & Hyams-Ssekasi, D., 2017, p. 1. 1 p.

Research output: Contribution to ConferencePaper

Open Access
File
action research
research method
Teaching
student
classroom

‘We don't do walking away’

Samra, B., Castle, S., Bebek, G., Chadwick, S. (ed.), Arthur, D. (ed.) & Beech, J. (ed.), 20 Jan 2017, International Cases in the Business of Sport. Oxford: Routledge, p. 218-233 264 p.

Research output: Contribution to Book/ReportChapter

Fan loyalty
Purchase
Football
Marketing theory
Brand loyalty
2016

An evaluation of the international market selection strategies utilised by UK companies

Vaughan, J., 7 Jul 2016.

Research output: Contribution to ConferencePaper

Evaluation
International market selection
Selection process
Screening
Design methodology

Game Advertising: A systematic Literature Review

Smith, M. & Sun, S., 28 Jun 2016, p. 1-15. 15 p.

Research output: Contribution to ConferencePaper

experiment
causality
credibility
research method
ideology

Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M., 1 May 2016, (Accepted/In press) Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing

Research output: Contribution to Book/ReportChapter

Open Access
File
Corporate Social Responsibility
Brand image
Responsibility
Customer perception
Data collection
File
Marketing
Self-concept
Marketing communications
Digital technology
Exploratory study
project group
marketing
communication
student
career expectation

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
Attitude toward advertising
Student attitudes
Consumer empowerment
Replication
Questionnaire
learning
experience
student
business school
interaction

‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education

Laurie, S. & Williams-Burnett, N., 29 Mar 2016, (Accepted/In press).

Research output: Contribution to ConferencePaper

business education
group work
working group
staff
marketing
2015

Ethnic minority entrepreneurship: an examination of Pakistani entrepreneurs in the UK

Collins, L. A. & Fakoussa, R., 24 Feb 2015, In : Journal of Innovation and Entrepreneurship. 4, 1, p. 1-21 21 p.

Research output: Contribution to JournalArticle

Open Access
entrepreneurship
entrepreneur
national minority
family business
examination
Open Access
File
Pakistan
Political regime
Historical analysis
Bank profitability
Ownership

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

Self-regulation
Marketers
False Advertising
Obligation
Best practice
2014
Open Access
File
poster
social media
education

Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence

Smith, M., Suntherland, J., Mackie, B. & Sun, S., 15 Apr 2014, In : The computer games journal. 3, 1, p. 94-124 31 p., 1.

Research output: Contribution to JournalArticle

Conceptual framework
Propensity
Marketing concept
Marketing
Computer games

How can Coca-Cola Advertise in World of Warcraft? An Exploratory Examination of Gamers Attitudes towards Around-Game Advertising

Smith, M., Mackie, B., Sun, S. & Sutherland, J., 8 Aug 2014, p. 1-17. 17 p.

Research output: Contribution to ConferencePaper

Open Access
Coca-Cola
Soft drinks
Licensing
Marketing
Computer games
Open Access
File
Entrepreneurs
Risk-taking behavior
Misbehavior
Risk taking
Propensity

In-Game Advertising influencing factors: a Systematic Literature Review and meta-analysis

Smith, M., Sutherland, J., Mackie, B. & Sun, S., 1 Nov 2014, In : Computer Games Journal. 3, 2, p. 102-131

Research output: Contribution to JournalArticle

Meta-Analysis
Research
Public Opinion
Research Design

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File
Industry
Marketing
Integrated marketing communications
Luck
Internal marketing

The Virtual lobby group: online petitions as a means of advertising regulation

Mortimer, K. & Kerr, G., 1 Jun 2014.

Research output: Contribution to ConferencePaper

petition
lobby
regulation
empowerment
content analysis
2013

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

Service provider
Consumer information
Information search
Marketing communications
Design methodology

Impact of management structure on development programs: Lessons from social marketing of family planning in Pakistan

Samad, N., Nwankwo, S. & Gbadamosi, A., 2013, In : Social Marketing Quarterly. 19, 1, p. 40-51 12 p.

Research output: Contribution to JournalArticle

social marketing
family planning
Pakistan
management
stakeholder
2012
Open Access
File
communications
marketing
organizational structure
best practice
acceptance