Research Output

2020

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 23 Jun 2020, In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access

Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan

Daye, M., Wang, Y., Charman, K. & Suzhikova, B., 17 Dec 2019, In : Current Issues in Tourism. p. 1-15 15 p.

Research output: Contribution to JournalArticle

Open Access

Family Business in Northamptonshire

Fakoussa, R., Wang, Y. & Somerfield, K., 2019.

Research output: Contribution to ConferencePoster

File
Open Access

Knowledge within transitions: Knowledge transfer management within the primary to secondary transitional stage

Holland, K., Sun, S., Hosseinian-Far, A., Southwell, N. & Smith, M., 1 Jul 2019, p. 3504-3509. 6 p.

Research output: Contribution to ConferencePaper

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to ConferencePoster

File

Models of Social Enterprise in South Korea

Bidet, E., Eum, H. & Ryu, J., 3 Jun 2019, Social Enterprise in Asia: Theory, Models and Practice. Bidet, E. & Defourny, J. (eds.). New York: Routledge, p. 97-115 19 p.

Research output: Contribution to Book/ReportChapter

Religious Influences on Social Enterprise in Asia: Observations in Cambodia, Malaysia and South Korea

Lyne, I., Ryu, J., Teh, Y. Y. & Morita, T., 3 Jun 2019, Social Enterprise in Asia: Thoery, Models and Practice. Bidet, E. & Defourny, J. (eds.). New York: Routledge, p. 293-313 21 p.

Research output: Contribution to Book/ReportChapter

Revisiting Flipped Learning Framework - Disruption and Changes

Sun, S. & Smith, M., 1 Jul 2019, EDULEARN19 Proceedings. International Association for Technology, Education and Development (IATED), p. 3479-3483 5 p.

Research output: Contribution to Book/ReportConference Contribution

Sharing the Love - Motivation & Reward in User-Generated Content

Somerfield, K., 20 Jun 2019.

Research output: Contribution to ConferencePoster

File

Sharing the Love - Motivation & Reward in User-Generated Content

Somerfield, K., 14 Jun 2019.

Research output: Contribution to ConferencePoster

File
2018

Are ethicality and profitability mutually exclusive?

Ryu, J., 1 Oct 2018, Leading Integrity : Towards an organisational ethics. Warwick Business School, p. 23-25 3 p.

Research output: Contribution to Book/ReportChapter

Open Access

Are ethicality and profitability mutually exclusive?

Ryu, J., 1 Dec 2018, Global Voice. Council on Business and Society, Vol. 7. p. 28-31 4 p.

Research output: Contribution to Book/ReportChapter

Open Access

Diversity of Social Enterprise Models in South Korea

Bidet, E., Eum, H. & Ryu, J., 1 Dec 2018, In : VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 29, 6, p. 1261-1273

Research output: Contribution to JournalArticle

Open Access
File

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File

Should information be kept public or private?

Ryu, J., Oct 2018, Leading integrity: Towards an organisational ethics. Warwick Business School, p. 15-16 2 p.

Research output: Contribution to Book/ReportChapter

Open Access
Open Access
File

Use of social marketing in diabetes control in the UAE context

Samad, N., Samad, N. & Abdallah, S., 2 Jan 2018, In : International Journal of Healthcare Management. 11, 1, p. 1-7 7 p.

Research output: Contribution to JournalArticle

2017
Open Access
File

Entrepreneurial transitions in Family Business: Organic Model, Governance and Succession

O'leary, S., Fakoussa, R. & Swaffen-Smith, C., 6 Oct 2017, Transnational Press London. 104 p.

Research output: Book/ReportBook

Found in Translation: Empowering Chinese Students in Anglo-Centric Pedagogical Contexts.

Sun, S., Smith, M. & McAreavey, M., 2017, p. 1. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
File

If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned

Bebek, G., Castle, S., Kipnis, E., Chadwick, S. (ed.), Arthur, D. (ed.) & Beech, J. (ed.), 20 Jan 2017, International Cases in the Business of Sport. Oxford: Routledge, p. 20-28 264 p.

Research output: Contribution to Book/ReportChapter

Tapping into Pedagogical Knowledge Through the Use of Smart Phones

Sun, S., Smith, M., Cowley, P. & Hyams-Ssekasi, D., 2017, p. 1. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
File
Open Access

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File

To Flip or Not To Flip, Exploring the Best Mix: An Action Research on the Teaching Pedagogy for Research Methods Module.

Sun, S., Smith, M., Cowley, P. & Hyams-Ssekasi, D., 2017, p. 1. 1 p.

Research output: Contribution to ConferencePaper

Open Access
File

‘We don't do walking away’

Samra, B., Castle, S., Bebek, G., Chadwick, S. (ed.), Arthur, D. (ed.) & Beech, J. (ed.), 20 Jan 2017, International Cases in the Business of Sport. Oxford: Routledge, p. 218-233 264 p.

Research output: Contribution to Book/ReportChapter

2016

An evaluation of the international market selection strategies utilised by UK companies

Vaughan, J., 7 Jul 2016.

Research output: Contribution to ConferencePaper

Game Advertising: A systematic Literature Review

Smith, M. & Sun, S., 28 Jun 2016, p. 1-15. 15 p.

Research output: Contribution to ConferencePaper

Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M., 1 May 2016, (Accepted/In press) Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing

Research output: Contribution to Book/ReportChapter

Open Access
File
File

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File

‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education

Laurie, S. & Williams-Burnett, N., 29 Mar 2016, (Accepted/In press).

Research output: Contribution to ConferencePaper

2015

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazzo, M., Mortimer, K. & Siano, A., 1 Apr 2015, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, p. 1524-1543 20 p. (Brand Culture and Identity).

Research output: Contribution to Book/ReportChapter

Ethnic minority entrepreneurship: an examination of Pakistani entrepreneurs in the UK

Collins, L. A. & Fakoussa, R., 24 Feb 2015, In : Journal of Innovation and Entrepreneurship. 4, 1, p. 1-21 21 p.

Research output: Contribution to JournalArticle

Open Access
Open Access
File

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

2014
Open Access
File

Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence

Smith, M., Suntherland, J., Mackie, B. & Sun, S., 15 Apr 2014, In : The computer games journal. 3, 1, p. 94-124 31 p., 1.

Research output: Contribution to JournalArticle

How can Coca-Cola Advertise in World of Warcraft? An Exploratory Examination of Gamers Attitudes towards Around-Game Advertising

Smith, M., Mackie, B., Sun, S. & Sutherland, J., 8 Aug 2014, p. 1-17. 17 p.

Research output: Contribution to ConferencePaper

Open Access
Open Access
File

In-Game Advertising influencing factors: a Systematic Literature Review and meta-analysis

Smith, M., Sutherland, J., Mackie, B. & Sun, S., 1 Nov 2014, In : Computer Games Journal. 3, 2, p. 102-131

Research output: Contribution to JournalArticle

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File

The Virtual lobby group: online petitions as a means of advertising regulation

Mortimer, K. & Kerr, G., 1 Jun 2014.

Research output: Contribution to ConferencePaper

2013

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

Impact of management structure on development programs: Lessons from social marketing of family planning in Pakistan

Samad, N., Nwankwo, S. & Gbadamosi, A., 2013, In : Social Marketing Quarterly. 19, 1, p. 40-51 12 p.

Research output: Contribution to JournalArticle