Research Output 1997 2019

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Article
2019
Open Access
Kazakhstan
tourism development
stakeholder
Tourism
road
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 11 Dec 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

consumer protection
self-regulation
responsibility
balance of power
stakeholder
2018

Diversity of Social Enterprise Models in South Korea

Bidet, E., Eum, H. & Ryu, J., 1 Dec 2018, In : VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 29, 6, p. 1261-1273

Research output: Contribution to JournalArticle

Open Access
File
South Korea
social economics
ideal type
field research
typology

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Millennials
Marketing
Communication
Encompassing
Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research

Use of social marketing in diabetes control in the UAE context

Samad, N., Samad, N. & Abdallah, S., 2 Jan 2018, In : International Journal of Healthcare Management. 11, 1, p. 1-7 7 p.

Research output: Contribution to JournalArticle

Social Marketing
Diabetes Complications
Guidelines
Delivery of Health Care
2017

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management
2015

Ethnic minority entrepreneurship: an examination of Pakistani entrepreneurs in the UK

Collins, L. A. & Fakoussa, R., 24 Feb 2015, In : Journal of Innovation and Entrepreneurship. 4, 1, p. 1-21 21 p.

Research output: Contribution to JournalArticle

Open Access
entrepreneurship
entrepreneur
national minority
family business
examination
Open Access
File
Pakistan
Political regime
Historical analysis
Bank profitability
Ownership
2014

Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence

Smith, M., Suntherland, J., Mackie, B. & Sun, S., 15 Apr 2014, In : The computer games journal. 3, 1, p. 94-124 31 p., 1.

Research output: Contribution to JournalArticle

Conceptual framework
Propensity
Marketing concept
Marketing
Computer games
Open Access
File
Entrepreneurs
Risk-taking behavior
Misbehavior
Risk taking
Propensity

In-Game Advertising influencing factors: a Systematic Literature Review and meta-analysis

Smith, M., Sutherland, J., Mackie, B. & Sun, S., 1 Nov 2014, In : Computer Games Journal. 3, 2, p. 102-131

Research output: Contribution to JournalArticle

Meta-Analysis
Research
Public Opinion
Research Design
2013

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

Service provider
Consumer information
Information search
Marketing communications
Design methodology

Impact of management structure on development programs: Lessons from social marketing of family planning in Pakistan

Samad, N., Nwankwo, S. & Gbadamosi, A., 2013, In : Social Marketing Quarterly. 19, 1, p. 40-51 12 p.

Research output: Contribution to JournalArticle

social marketing
family planning
Pakistan
management
stakeholder
2012

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, G., Mortimer, K., Dickinson, S. & Waller, D. S., 1 Jan 2012, In : European Journal of Marketing. 46, 3/4, p. 387-405 19 p., 3/4.

Research output: Contribution to JournalArticle

Open Access
File
Blogs
Boycott
Web log
Advertising campaign
Hub
Open Access
File
Methodology
Evaluation
Innovation process
Best practice
Innovation

To boldly go where no advertising academic has gone before

Kerr, G., Proud, B., Kelly, L. & Mortimer, K., 1 Jan 2012, In : Journal of Advertising Education. 16, 1, p. 57-59 3 p.

Research output: Contribution to JournalArticle

2011

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. & Mortimer, K., 5 Dec 2011, In : Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.

Research output: Contribution to JournalArticle

Open Access
File
Marketing
Communication
Industry
Research

Social enterprise: evaluation of an enterprise skills programme

Denny, S., Hazenberg, R., Irwin, W. & Seddon, F. A., 1 Jan 2011, In : Social Enterprise Journal. 7, 2, p. 150-172 23 p., 2.

Research output: Contribution to JournalArticle

Open Access
File
evaluation
questionnaire
self-confidence
social integration
education
2010

The relationship between culture and advertising appeals for services

Mortimer, K. & Grierson, S., 1 Jul 2010, In : Journal of Marketing Communications. 16, 3

Research output: Contribution to JournalArticle

France
Cultural dimensions
Consumer services
Emotion
Hofstede
2008
Social enterprise
Design methodology
Research program
Exercise
Critical theory

Identifying the components of effective service advertisements

Mortimer, K., 1 Jan 2008, In : Journal of Services Marketing. 22, 2, p. 104-113 9 p., 2.

Research output: Contribution to JournalArticle

Service encounter
Emotion
Documentation
Design methodology
Methodology
2002

Integrating advertising theories with conceptual models of services advertising

Mortimer, K., 1 Sep 2002, In : Journal of Services Marketing. p. 460-468 9 p.

Research output: Contribution to JournalArticle

Conceptual model
Grid
Advertising model
Advertising strategy
Commonality
2001

Services advertising: The agency viewpoint

Mortimer, K., 1 Apr 2001, In : Journal of Services Marketing. 15, 2, p. 131-146 16 p.

Research output: Contribution to JournalArticle

1998

The advertising of services: Consumer views v. normative guidelines

Mortimer, K. & Mathews, B. P., 1998, In : Service Industries Journal. 18, 3

Research output: Contribution to JournalArticle

1997
Undergraduate students
Information requirements
Recruiting
Customer service
Competitive advantage