Research Output

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Article
2020

An exploratory study on social entrepreneurship in Egypt

Fakoussa, R., O'Leary, S. & Saleem, S., 2 Jan 2020, In : Journal of Islamic Accounting and Business Research. 11, 3, p. 694-707 14 p.

Research output: Contribution to JournalArticle

Open Access
File

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 13 Jan 2020, In : Journal of Consumer Affairs. 54, 2, p. 675-700 26 p.

Research output: Contribution to JournalArticle

2019

Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan

Daye, M., Wang, Y., Charman, K. & Suzhikova, B., 17 Dec 2019, In : Current Issues in Tourism. 23, 15, p. 1948-1962 15 p.

Research output: Contribution to JournalArticle

Open Access
File
Open Access
File
2018

Diversity of Social Enterprise Models in South Korea

Bidet, E., Eum, H. & Ryu, J., 19 Jan 2018, In : VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 29, 6, p. 1261-1273 13 p.

Research output: Contribution to JournalArticle

Open Access
File

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Open Access
File

Use of social marketing in diabetes control in the UAE context

Samad, N., Samad, N. & Abdallah, S., 2 Jan 2018, In : International Journal of Healthcare Management. 11, 1, p. 1-7 7 p.

Research output: Contribution to JournalArticle

2017

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
2016

The Impact of Regional Conditions on Innovation in Russia

Smith, N. & Thomas, K., 2 Jun 2016, In : Regional Studies. 51, 9, p. 1412-1428 17 p.

Research output: Contribution to JournalArticle

2015

Determinants of Russia's Informal Economy: The Impact of Corruption and Multinational Firms

Smith, N. & Thomas, K., 26 May 2015, In : Journal of East-West Business. 21, 2, p. 102-128 27 p.

Research output: Contribution to JournalArticle

Ethnic minority entrepreneurship: an examination of Pakistani entrepreneurs in the UK

Collins, L. A. & Fakoussa, R., 24 Feb 2015, In : Journal of Innovation and Entrepreneurship. 4, 1, p. 1-21 21 p.

Research output: Contribution to JournalArticle

Open Access
Open Access
File

Socio-Institutional Environment and Innovation in Russia

Smith, N. & Thomas, K., 24 Aug 2015, In : Journal of East-West Business. 21, 3, p. 182-204 23 p.

Research output: Contribution to JournalArticle

Open Access
File

The Role of Foreign Direct Investment and State Capture in Shaping Innovation Outcome in Russia

Smith, N. & Thomas, K., 29 Jun 2015, In : Europe-Asia Studies. 67, 5, p. 777-808 32 p.

Research output: Contribution to JournalArticle

2014

Game Advertising: A Conceptual Framework and Exploration of Advertising Prevalence

Smith, M., Suntherland, J., Mackie, B. & Sun, S., 15 Apr 2014, In : The computer games journal. 3, 1, p. 94-124 31 p., 1.

Research output: Contribution to JournalArticle

Open Access
File

In-Game Advertising influencing factors: a Systematic Literature Review and meta-analysis

Smith, M., Sutherland, J., Mackie, B. & Sun, S., 1 Nov 2014, In : Computer Games Journal. 3, 2, p. 102-131

Research output: Contribution to JournalArticle

2013

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

Impact of management structure on development programs: Lessons from social marketing of family planning in Pakistan

Samad, N., Nwankwo, S. & Gbadamosi, A., 2013, In : Social Marketing Quarterly. 19, 1, p. 40-51 12 p.

Research output: Contribution to JournalArticle

2012

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, G., Mortimer, K., Dickinson, S. & Waller, D. S., 1 Jan 2012, In : European Journal of Marketing. 46, 3/4, p. 387-405 19 p., 3/4.

Research output: Contribution to JournalArticle

Open Access
File
Open Access
File

To boldly go where no advertising academic has gone before

Kerr, G., Proud, B., Kelly, L. & Mortimer, K., 1 Jan 2012, In : Journal of Advertising Education. 16, 1, p. 57-59 3 p.

Research output: Contribution to JournalArticle

2011

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. & Mortimer, K., 5 Dec 2011, In : Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.

Research output: Contribution to JournalArticle

Open Access
File

Social enterprise: evaluation of an enterprise skills programme

Denny, S., Hazenberg, R., Irwin, W. & Seddon, F. A., 1 Jan 2011, In : Social Enterprise Journal. 7, 2, p. 150-172 23 p., 2.

Research output: Contribution to JournalArticle

Open Access
File
2010

The relationship between culture and advertising appeals for services

Mortimer, K. & Grierson, S., 1 Jul 2010, In : Journal of Marketing Communications. 16, 3

Research output: Contribution to JournalArticle

2008

Identifying the components of effective service advertisements

Mortimer, K., 1 Jan 2008, In : Journal of Services Marketing. 22, 2, p. 104-113 9 p., 2.

Research output: Contribution to JournalArticle

2002

Integrating advertising theories with conceptual models of services advertising

Mortimer, K., 1 Sep 2002, In : Journal of Services Marketing. p. 460-468 9 p.

Research output: Contribution to JournalArticle

2001

Services advertising: The agency viewpoint

Mortimer, K., 1 Apr 2001, In : Journal of Services Marketing. 15, 2, p. 131-146 16 p.

Research output: Contribution to JournalArticle

2000
1998

The advertising of services: Consumer views v. normative guidelines

Mortimer, K. & Mathews, B. P., 1998, In : Service Industries Journal. 18, 3

Research output: Contribution to JournalArticle

1997