Designing the virtual and hybrid event experience

Tim Brown; Claire Drakeley

doi:10.23912/978-1-915097-34-7-5400

Designing the virtual and hybrid event experience

Tim Brown, Claire Drakeley

Graduate School

Research output: Contribution to Book/Report › Chapter › peer-review

Abstract

This case study examines the significance in the growth of virtual and hybrid events and its potential in a post-pandemic events landscape. The greatest challenge for event students and professionals is in developing a meaningful event experience for virtual and hybrid events. The teaching note challenges students and professionals to consider how the event customer journey can be mapped to capture the nuances of differing or competing consumer needs.

Original language	English
Title of host publication	Cases for Event Management and Event Tourism
Editors	Donald Getz, Vassilios Ziakas
Publisher	Goodfellow Publishers
Chapter	3
Pages	29-31
Number of pages	3
ISBN (Electronic)	978-1-915097-34-7
ISBN (Print)	978-1-915097-34-7
DOIs	https://doi.org/10.23912/978-1-915097-34-7-5400
Publication status	Published - 1 Apr 2023

Publication series

Name	Events Management Theory and Methods Series
Publisher	Goodfellow Publishers

Keywords

virtual events
hybrid
events management

Access to Document

10.23912/978-1-915097-34-7-5400

Brown_Drakeley_2023_Designing_the_vitual_and_hybrid_event_experienceAccepted author manuscript, 555 KBLicence: CC BY

Cite this

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Designing the virtual and hybrid event experience

Abstract

Publication series

Keywords

Access to Document

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