Modelling the Enablers for Branded Content as a Strategic Marketing Tool in the COVID-19 Era

Business & Economics

• Strategic Marketing 89%
• Marketing Tools 86%
• Enablers 74%
• Modeling 45%
• Interpretive Structural Modeling 37%
• Decision Making Trial and Evaluation Laboratory (DEMATEL) 36%
• Factors 21%
• Digital Marketing 19%
• Literature Review 18%
• Transparency 16%
• Qualitative Approaches 15%
• Branding 14%
• Authenticity 13%
• Marketers 12%
• Stakeholders 9%
• Evaluation 8%

Mathematics

• Marketing 100%
• Modeling 50%
• Structural Modeling 49%
• Evaluation 33%
• Decision Making 31%
• Literature Review 22%
• Transparency 22%
• Customers 15%
• Strategy 10%
• Model 10%
• Relationships 9%

Engineering & Materials Science

• Marketing 74%
• Decision making 37%
• Transparency 26%