Studies have shown that the sensible operation of big data may yield pow- erful insights that can improve the organisations’ strategic decision-making process and contribute to achieving an enhanced competitive advantage. In this manuscript, we explore the promise of big data in redefining strategy in service operations man- agement (SOM) by means of investigating a rich range of bibliographic material. The SOM field has a plethora of research opportunities to capitalise on, which are enhanced by the presence of big data. SOM research in the big data age implies a shift in attention from being increasingly integrative across themes to being integra- tive across multiple disciplines, requiring the expertise of and tuning between dif- ferent actors and expertise domains. Our aim is to stimulate debate in the field and set out a renewed research agenda by means of calling for additional considerations of strategic aspects, namely technology, people, and ethics, that can help guide and move the field forward.
|Title of host publication||Big Data for Service Operations Management|
|Editors||Ali Emrouznejad, Vincent Charles|
|Publication status||Accepted/In press - 12 Feb 2021|
|Name||International Series in Studies in Big Data|