Abstract
Virtual Events Management: Theory and Methods for Event Management and Tourism is a unique text in that it is the first academic textbook to examine events from an ‘online’ perspective and the various connotations of this – virtual, hybrid, augmented and virtual realities, and more recently within the metaverse.
This book aims to help event professionals and students (both current and aspiring) to understand what virtual and hybrid events are, how they can be designed and managed, how they can be created to enhance the event experience, and how to reduce the likelihood of failure, as well as the potential future directions of events.
With international case studies and contributions from an international team of experts, it examines:
• What are virtual and hybrid events?
• How can we make virtual event experiences meaningful and engaging?
• What are the benefits of virtual events?
• What are the challenges of virtual events?
• What is the metaverse and what role will this play in the future of events?
Written in a clear and user-friendly style, each chapter has a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ‘what we have learned’ feature to finish. Each chapter is designed to explore different aspects of virtual events and how we can develop our knowledge and understanding to enable us to create positive event experiences within this new virtual arena.
This book aims to help event professionals and students (both current and aspiring) to understand what virtual and hybrid events are, how they can be designed and managed, how they can be created to enhance the event experience, and how to reduce the likelihood of failure, as well as the potential future directions of events.
With international case studies and contributions from an international team of experts, it examines:
• What are virtual and hybrid events?
• How can we make virtual event experiences meaningful and engaging?
• What are the benefits of virtual events?
• What are the challenges of virtual events?
• What is the metaverse and what role will this play in the future of events?
Written in a clear and user-friendly style, each chapter has a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding ‘what we have learned’ feature to finish. Each chapter is designed to explore different aspects of virtual events and how we can develop our knowledge and understanding to enable us to create positive event experiences within this new virtual arena.
| Original language | English |
|---|---|
| Publisher | Goodfellow Publishers |
| ISBN (Electronic) | 978-1-915097-05-7 |
| ISBN (Print) | 978-1-915097-03-3, 978-1-915097-04-0 |
| DOIs | |
| Publication status | Published - Aug 2023 |