Personal profile


Caroline has worked internationally in the fashion industry through all the stages of the critical path from concept to consumer. Previous roles as of Head of Design and Buying teams enabled her to work in Hong Kong, China, Macao, India, Portugal and make regular trips to New York and Paris for consumer research and sourcing purposes. Her experience has focussed on fashion and accessories as well as lifestyle and branding. 
Involvement in creating advertising and marketing material has also seen her working on photoshoots from Cape Town to Majorca. 

Her background has enabled her teaching activities to involve delivery across numerous degrees including Fashion Promotion, Fashion Marketing & Communication, Design Communication and Fashion. 

Caroline has also held External Examiner roles for a variety of UK and International academic institutions including the Instituto Europea di Design in Milan and Barcelona under the University of Westminster and also UAL / Ravensbourne University in London.

Research Interests

Caroline’s research interests involve the commodification of Heritage, Luxury Branding, Trend Research and Fashion Communication across multi-channel platforms. 

As part of the British Council Creative Spark/Erasmus project, Caroline has visited Kazakhstan to present masterclasses in fashion business and pedagogy to entrepreneurs/academic and students. The project was in collaboration with colleagues from the Faculty of Business and Law at the University of Northampton and the Erasmus Scheme.

  • ‘Fashion Communication in a Digital Era’: Springer publishing (2019)
  • Presented conference paper at Universita Svizzera Italiana (USI) Lugano, Switzerland. Title ‘Britishness’: Heritage, Tradition and Authenticity.
  • Conference organiser from the board of UNESCO, with focus on Cultural Heritage/Tourism.
  • “Fashion Communication Research. A Way ahead” was published online first by SComS – Studies in Communication Sciences Journal: Date 2020.
  • ASBCI Association of Suppliers to the British Clothing Industry Yearbook (2018). Article ‘Education and Training: Making Students Employable’.
  • Contribution to the ILT (Institute of Learning and Teaching) publication ‘Outside the Box’. (2016). Including Assessment and Feedback Practices – Volume One, Number 2. Reviewing the efficacy of a blended learning module, and student feedback, to share best practice with academic peers. 


Other Responsibilities

Caroline is actively  involved in co-ordinating the annual calendar of classes at the University of Northampton in conjunction with the National Saturday Club in association with the Aspire initiative, Arts Council England, the British Fashion Council, Somerset House and the Department for Education. This has provided the opportunity to foster creative learning for 13-16 year olds. The projects involve Fashion, Leather, photography, footwear and design. The National Saturday Club now has over 90 institutions participating across the UK, and the student projects have gone on national display at Somerset House on an annual basis. 

External positions

External Examiner, Ravensbourne University London

1 Feb 201830 Aug 2022

Chief External Examiner, IED

1 Feb 201730 Aug 2021


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  • Britishness: Heritage, Tradition and Authenticity

    Lloyd, C. & Schaber, F., 10 Jul 2019, Fashion Communication in the Digital Age: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019. Kalbaska, N., Sádaba, T., Cominelli, F. & Cantoni, L. (eds.). Factum2019 ed. Zurich: Springer International

    Research output: Contribution to Book/ReportConference Contributionpeer-review