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Nick Naumov

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Personal profile


I am an early career researcher interested in critical heritage studies, tourism geography and alternative (niche) forms of tourism. I have a particular interest on Eastern Europe and more specifically, the post-socialist countries, their economic, political and socio-cultural transitions with an emphasis on the changing interpretation of cultural heritage sites.

My industry background is in hospitality management and more specifically, front office operations and F&B Management. Having worked in my native Bulgaria, UK and USA, I am very interested in service quality, customer experience and service innovations.

My career in education started with West Hers College where I worked as a Lecturer in Tourism & Aviation teaching specialist modules about passenger service, tourism impacts and special interest tourism. I worked as a Programme Leader for HND Travel & Tourism at UK College of Business & Computing where I was also Lead Internal Verifier, Head of Campus and Academic Manager for over 3 years. I have also had short spells with University of Bedfordshire as a junior researcher within the Junior Research Institute and King's College Londob as a Graduate Teaching Assistant.

I have a BSc (Hons) in Hospitality Management and MBA (Tourism Management major) awarded by Assen Zlatarov University in Bulgaria, MSc in International Tourism (Univesity of Bedfordshire) and PhD in Human Geography (King's College London).

Research Interests

Tourism Management: Citizens’ power in tourism decision-making; Political support for tourism development; Residents’ perceptions of tourism impacts; politics of tourism; sustainable tourism development

Hospitality Management: Service Quality; Hospitality operations; Leadership in hospitality; Innovations in hospitality management; Customer satisfaction

Research Methodology: Qualitative Methodology; case study analysis; ethnography;

Special interest tourism: heritage and cultural tourism; religious tourism and pilgrimage; community-based tourism; authenticity in heritage attractions; intangible forms of heritage; techniques of heritage interpretation; tourism and World Heritage;

Historical and cultural geography: Historical geographies of communism; cultural landscapes; geographies of memory; National identity;


I currently supervise undergraduate and postgraduate dissertations and research projects for tourism/hospitality/events students, including Joint Honours. I am open for research projects that include any of my research interests.

Industry Connections

I have an extensive network with tourism/hospitality companies in Eastern Europe and some good industry links in UK and South East Asia. I am also engaged with the Cultural Routes of the Council of Europe as an external investigator and I am currently developing a youth network of experts for the Council of Europe Routes4Youth programme focused on the Danube Region.

Teaching Interests

I currently teach modules part of our BA (Hons) International Tourism Management, BA International Tourism Management (Top-Up), BA International Hospitality Management Top-Up, BA (Hons) Events Management and MA International Hotel Management courses. I have taught a wide range of modules across Level 1-7 and particularly keen on anything that involves cultural and heritage tourism, urban studies and World Heritage.

External Roles

External Expert (Council of Europe, Luxembourg)
Coordinator Danube Region (Routes4Youth, Council of Europe)

Other Responsibilities

I am the Academic Parthership Liason Officer within the Events, Tourism & Hospitality Subject Group. At the moment, I oversee our franchise delivery with partners in Greece, Singapore, Myanmar and Sri Lanka.

Education/Academic qualification

PhD, King's College London

1 Sep 20126 Dec 2018

Master, University of Bedfordshire

23 Sep 20091 Oct 2010

Master, Bourgas Prof. Assen Zlatarov University

1 Sep 200715 Aug 2009


30 Sep 200420 Jul 2007

External positions

Visiting Professor, Meikai University

1 Aug 2016 → …


  • GV Recreation Leisure
  • tourism
  • recreation
  • leisure
  • travel
  • destination development
  • niche tourism
  • HX Socialism. Communism. Anarchism
  • socialism
  • Eastern Europe
  • Bulgaria
  • socialist heritage
  • communism
  • GN Anthropology
  • culture
  • heritage
  • authenticity
  • host and guests
  • cultural identity
  • commodification

Fingerprint Dive into the research topics where Nick Naumov is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
tourism Earth & Environmental Sciences
Tourism Social Sciences
heritage tourism Earth & Environmental Sciences
book review Social Sciences
economics Earth & Environmental Sciences
festival Earth & Environmental Sciences
market Earth & Environmental Sciences
marketing Earth & Environmental Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

4 Downloads (Pure)

Contemporary Christian Travel: Pilgrimage, Practice and Place

Naumov, N., 28 Jun 2019, Current Issues in Tourism, p. 1-3 3 p.

Research output: Contribution to specialist publication types Book/Film/Article reviewResearch

Open Access
Religious Studies
Latin America

From Socialist icons to Post-Socialist attractions: Iconicity and Flagshipness in Central and Eastern Europe

Naumov, N. & Weidenfeld, A., 11 Mar 2019, (Accepted/In press) In : Geographia Polonica.

Research output: Contribution to journalArticleResearchpeer-review


The impact of robots, artificial intelligence, and service automation on service quality in hospitality

Naumov, N., 14 Feb 2019, (Accepted/In press) Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality. Ivanov, S. & Webster, C. (eds.). UK: Emerald Publishing

Research output: Contribution to Book/Report typesChapterResearchpeer-review

Service quality
Artificial intelligence
8 Downloads (Pure)

Historic Gardens: English Heritage Perspective

Hristov, D., Naumov, N. & Petrova, P., 4 Apr 2018, In : Tourism Review. 73, 2, p. 199-215 26 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Structured interview
Design methodology


tourism development
social science

Special Recognition Award

Nick Naumov (Recipient), 4 Apr 2014


Cultural tourism
Cultural heritage

Activities 2013 2019

  • 8 Invited talk
  • 1 Participating in a conference or workshop

World of Heritage(s)

Nick Naumov (Participant)
8 Feb 2019

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch


The International Hospitality Industry in the 21st Century: From customer service to guest experience

Nick Naumov (Speaker)
30 Aug 2018

Activity: Academic Talks or PresentationsInvited talkResearch

Implementing Active-Blended learning into the tourism curriculum: The case of University of Northampton

Nick Naumov (Speaker)
25 Apr 2018

Activity: Academic Talks or PresentationsInvited talkResearch

From Socialist icons to Post-Socialist attractions: Iconicity and Flagshipness in Central and Eastern Europe

Nick Naumov (Speaker)
10 Dec 2018

Activity: Academic Talks or PresentationsInvited talkResearch

Press / Media

Why do Tourists Flock to Death Sites?

Nick Naumov


1 Media contribution



Geographies of Transition: Heritage, Tourism & Identity in socialist and post-socialist Bulgaria

Author: Naumov, N., 1 Jan 2019

Supervisor: Harrison, D. (External person) (Supervisor) & Craggs, R. (External person) (Supervisor)

Student thesis: Doctoral Thesis

Residents’ perceptions and impacts of tourism development: A case study of Ancient Nessebar

Author: Naumov, N., 26 Feb 2011

Supervisor: Holden, A. (External person) (Supervisor)

Student thesis: Master's Thesis