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Nick Naumov

Dr, Dr

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Personal profile


I am an early career researcher interested in critical heritage studies, tourism geography and alternative (niche) forms of tourism. I have a particular interest on Eastern Europe and more specifically, the post-socialist countries, their economic, political and socio-cultural transitions with an emphasis on the changing interpretation of cultural heritage sites.

My industry background is in hospitality management and more specifically, front office operations and F&B Management. Having worked in my native Bulgaria, UK and USA, I am very interested in service quality, customer experience and service innovations.

My career in education started with West Hers College where I worked as a Lecturer in Tourism & Aviation teaching specialist modules about passenger service, tourism impacts and special interest tourism. I worked as a Programme Leader for HND Travel & Tourism at UK College of Business & Computing where I was also Lead Internal Verifier, Head of Campus and Academic Manager for over 3 years. I have also had short spells with University of Bedfordshire as a junior researcher within the Junior Research Institute and King's College Londob as a Graduate Teaching Assistant.

I have a BSc (Hons) in Hospitality Management and MBA (Tourism Management major) awarded by Assen Zlatarov University in Bulgaria, MSc in International Tourism (Univesity of Bedfordshire) and PhD in Human Geography (King's College London).

Research Interests

Tourism Management: Citizens’ power in tourism decision-making; Political support for tourism development; Residents’ perceptions of tourism impacts; politics of tourism; sustainable tourism development

Hospitality Management: Service Quality; Hospitality operations; Leadership in hospitality; Innovations in hospitality management; Customer satisfaction

Research Methodology: Qualitative Methodology; case study analysis; ethnography;

Special interest tourism: heritage and cultural tourism; religious tourism and pilgrimage; community-based tourism; authenticity in heritage attractions; intangible forms of heritage; techniques of heritage interpretation; tourism and World Heritage;

Historical and cultural geography: Historical geographies of communism; cultural landscapes; geographies of memory; National identity;


I currently supervise undergraduate and postgraduate dissertations and research projects for tourism/hospitality/events students, including Joint Honours. I am open for research projects that include any of my research interests.

Industry Connections

I have an extensive network with tourism/hospitality companies in Eastern Europe and some good industry links in UK and South East Asia. I am also engaged with the Cultural Routes of the Council of Europe as an external investigator and I am currently developing a youth network of experts for the Council of Europe Routes4Youth programme focused on the Danube Region.

Teaching Interests

I currently teach modules part of our BA (Hons) International Tourism Management, BA International Tourism Management (Top-Up), BA International Hospitality Management Top-Up, BA (Hons) Events Management and MA International Hotel Management courses. I have taught a wide range of modules across Level 1-7 and particularly keen on anything that involves cultural and heritage tourism, urban studies and World Heritage.

External Roles

External Expert (Council of Europe, Luxembourg)
Coordinator Danube Region (Routes4Youth, Council of Europe)

Other Responsibilities

I am the Academic Parthership Liason Officer within the Events, Tourism & Hospitality Subject Group. At the moment, I oversee our franchise delivery with partners in Greece, Singapore, Myanmar and Sri Lanka.

Education/Academic qualification

PhD, King's College London

1 Sep 20126 Dec 2018

Award Date: 1 Jan 2019

Master, University of Bedfordshire

23 Sep 20091 Oct 2010

Award Date: 22 Mar 2011

Master, Bourgas Prof. Assen Zlatarov University

1 Sep 200715 Aug 2009

Award Date: 8 Dec 2009


30 Sep 200420 Jul 2007

Award Date: 1 Aug 2007

External positions

Visiting Professor, Meikai University

1 Aug 2016 → …


  • GV Recreation Leisure
  • tourism
  • recreation
  • leisure
  • travel
  • destination development
  • niche tourism
  • HX Socialism. Communism. Anarchism
  • socialism
  • Eastern Europe
  • Bulgaria
  • socialist heritage
  • communism
  • GN Anthropology
  • culture
  • heritage
  • authenticity
  • host and guests
  • cultural identity
  • commodification

Fingerprint Dive into the research topics where Nick Naumov is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Research Output

Distributed Leadership in DMOs: A Review of the Literature and Directions for Future Research

Naumov, N., Ramkissoon, H. & Hristov, D., 27 Jul 2020, In : Tourism Planning and Development. 17, 4, p. 1-17 17 p.

Research output: Contribution to JournalArticle

  • Food Culture: Gastronomic Experiences in Singapore

    Dutta, P. & Naumov, N., 5 Jun 2020, In : Journal of Gastronomy, Hospitality & Travel. 3, 1, p. 20-29 10 p.

    Research output: Contribution to JournalReview Article

    Open Access
  • Nation-Building and Identity in the Post-Soviet Space: New Tools and Approaches

    Naumov, N., 4 Aug 2020, In : Eurasian Geography and Economics. p. 1-4 4 p.

    Research output: Contribution to JournalBook Review

  • Sanitation and hygiene as factors for choosing a place to stay: perceptions of the Bulgarian tourists

    Naumov, N., Varadzhakova, D. & Naydenov, A., 23 May 2020, In : Anatolia: An International Journal of Tourism and Hospitality. p. 1-4 4 p.

    Research output: Contribution to JournalArticle

  • Contemporary Christian Travel: Pilgrimage, Practice and Place

    Naumov, N., 28 Jun 2019, Current Issues in Tourism, p. 1-3 3 p.

    Research output: Contribution to Specialist PublicationReview

    Open Access
  • From Socialist icons to Post-Socialist attractions: Iconicity and Flagshipness in Central and Eastern Europe

    Naumov, N. & Weidenfeld, A., 1 Dec 2019, In : Geographia Polonica. 92, 4, p. 379-393 15 p.

    Research output: Contribution to JournalArticle

    Open Access
  • The Impact of Robots, Artificial Intelligence, and Service Automation on Service Quality and Service Experience in Hospitality

    Naumov, N., 14 Oct 2019, Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality. Ivanov, S. & Webster, C. (eds.). UK: Emerald Publishing

    Research output: Contribution to Book/ReportChapter

    Open Access
  • Prizes

  • Special Recognition Award

    Naumov, Nick (Recipient), 4 Apr 2014


  • Activities

    • 8 Invited talk
    • 1 Participating in a conference or workshop

    World of Heritage(s)

    Nick Naumov (Participant)

    8 Feb 2019

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch


    Implementing Active-Blended learning into the tourism curriculum: The case of University of Northampton

    Nick Naumov (Speaker)

    25 Apr 2018

    Activity: Academic Talks or PresentationsInvited talkResearch

    The International Hospitality Industry in the 21st Century: From customer service to guest experience

    Nick Naumov (Speaker)

    30 Aug 2018

    Activity: Academic Talks or PresentationsInvited talkResearch

    From Socialist icons to Post-Socialist attractions: Iconicity and Flagshipness in Central and Eastern Europe

    Nick Naumov (Speaker)

    10 Dec 2018

    Activity: Academic Talks or PresentationsInvited talkResearch

    Innovations in Tourism & Hospitality: The impact of robots, artificial intelligence and service automation

    Nick Naumov (Speaker)

    27 Nov 2017

    Activity: Academic Talks or PresentationsInvited talkResearch

    Service Automation, Technologies and Service Quality in Hospitality

    Nick Naumov (Speaker)

    2 Nov 2017

    Activity: Academic Talks or PresentationsInvited talkResearch

    Ancient City of Nessebar: 3200 Years of History and Heritage

    Nick Naumov (Speaker)

    4 Apr 2015

    Activity: Academic Talks or PresentationsInvited talkResearch

    Press / Media

    Why do Tourists Flock to Death Sites?

    Nick Naumov


    1 Media contribution



    Geographies of Transition: Heritage, Tourism & Identity in socialist and post-socialist Bulgaria

    Author: Naumov, N., 1 Jan 2019

    Supervisor: Harrison, D. (External person) (Supervisor) & Craggs, R. (External person) (Supervisor)

    Student thesis: Doctoral Thesis

    Residents’ perceptions and impacts of tourism development: A case study of Ancient Nessebar

    Author: Naumov, N., 26 Feb 2011

    Supervisor: Holden, A. (External person) (Supervisor)

    Student thesis: Master's Thesis