Nick Naumov

Dr Nick Naumov


Accepting PhD Students

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Research activity per year

Personal profile


I am an early career researcher interested in critical heritage studies, tourism geography and alternative (niche) forms of tourism. I have a particular interest on Eastern Europe and more specifically, the post-socialist countries, their economic, political and socio-cultural transitions with an emphasis on the changing interpretation of cultural heritage sites.

My industry background is in hospitality management and more specifically, front office operations and F&B Management. Having worked in my native Bulgaria, UK and USA, I am very interested in service quality, customer experience and service innovations.

My career in education started with West Hers College where I worked as a Lecturer in Tourism & Aviation teaching specialist modules about passenger service, tourism impacts and special interest tourism. I worked as a Programme Leader for HND Travel & Tourism at UK College of Business & Computing where I was also Lead Internal Verifier, Head of Campus and Academic Manager for over 3 years. I have also had short spells with University of Bedfordshire as a junior researcher within the Junior Research Institute and King's College Londob as a Graduate Teaching Assistant.

I have a BSc (Hons) in Hospitality Management and MBA (Tourism Management major) awarded by Assen Zlatarov University in Bulgaria, MSc in International Tourism (Univesity of Bedfordshire) and PhD in Human Geography (King's College London).

Research Interests

Tourism Management: Citizens’ power in tourism decision-making; Political support for tourism development; Residents’ perceptions of tourism impacts; politics of tourism; sustainable tourism development

Hospitality Management: Service Quality; Hospitality operations; Leadership in hospitality; Innovations in hospitality management; Customer satisfaction

Research Methodology: Qualitative Methodology; case study analysis; ethnography;

Special interest tourism: heritage and cultural tourism; religious tourism and pilgrimage; community-based tourism; authenticity in heritage attractions; intangible forms of heritage; techniques of heritage interpretation; tourism and World Heritage;

Historical and cultural geography: Historical geographies of communism; cultural landscapes; geographies of memory; National identity;


I currently supervise undergraduate and postgraduate dissertations and research projects for tourism/hospitality/events students, including Joint Honours. I am open for research projects that include any of my research interests.

Industry Connections

I have an extensive network with tourism/hospitality companies in Eastern Europe and some good industry links in UK and South East Asia. I am also engaged with the Cultural Routes of the Council of Europe as an external investigator and I am currently developing a youth network of experts for the Council of Europe Routes4Youth programme focused on the Danube Region.

Teaching Interests

I currently teach modules part of our BA (Hons) International Tourism Management, BA International Tourism Management (Top-Up), BA International Hospitality Management Top-Up, BA (Hons) Events Management and MA International Hotel Management courses. I have taught a wide range of modules across Level 1-7 and particularly keen on anything that involves cultural and heritage tourism, urban studies and World Heritage.

External Roles

External Expert (Council of Europe, Luxembourg)
Coordinator Danube Region (Routes4Youth, Council of Europe)

Other Responsibilities

I am the Academic Parthership Liason Officer within the Events, Tourism & Hospitality Subject Group. At the moment, I oversee our franchise delivery with partners in Greece, Singapore, Myanmar and Sri Lanka.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, Geographies of Transition: Heritage, Tourism & Identity in socialist and post-socialist Bulgaria, King's College London

1 Sept 20126 Dec 2018

Award Date: 1 Jan 2019

Master, Residents' Perceptions of Tourism Development: The case of Ancient City of Nessebar, University of Bedfordshire

23 Sept 20091 Oct 2010

Award Date: 22 Mar 2011

Master, The Role of International Airports for Destination Development: The case of Burgas, Bourgas Prof. Assen Zlatarov University

1 Sept 200715 Aug 2009

Award Date: 8 Dec 2009


30 Sept 200420 Jul 2007

Award Date: 1 Aug 2007

External positions

Visiting Professor, Meikai University

1 Aug 2016 → …


  • GV Recreation Leisure
  • tourism
  • recreation
  • leisure
  • travel
  • destination development
  • niche tourism
  • HX Socialism. Communism. Anarchism
  • socialism
  • Eastern Europe
  • Bulgaria
  • socialist heritage
  • communism
  • GN Anthropology
  • culture
  • heritage
  • authenticity
  • host and guests
  • cultural identity
  • commodification


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