A conceptual model for the factors affecting social media adoption in Saudi government 2.0

Reemiah Alotaibi, Muthu Ramachandran, Ah Lian Kor, Amin Hosseinian-Far

Research output: Contribution to Book/Report typesChapterResearchpeer-review

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Abstract

One of the Web 2.0 technologies that has increasingly been adopted and integrated into governmental agencies is social media (SM), in order to enhance their performance. This technology is regarded as an important and powerful tool due to its ability to enable two‐way communication. Despite this fact, the figures for public participation in government 2.0 are still quite low, especially in most developing states, and Saudi Arabia is no exception. The available literature on this subject suggests extensive utilisation of Web 2.0 tools and SM by the private sector, while pointing to a quite contrary scenario in the public sector. The findings of this study indicate a lack of research regarding the factors affecting the implementation of SM as part of the e‐government structure in the public sector. The objective of this research is to suggest a conceptual model based on the Technology‐Organisation‐Environment (TOE) model from a government perspective that will bridge the gap between the present e‐governments and full‐blown SM adoption, with particular emphasis on Saudi Arabia’s e‐government. The model introduced in this research provides a coherent framework for additional practical investigation into the use of SM. Using the qualitative method for data collection and analysis, particularly the case study approach, a study of 13 Saudi Arabian ministries was carried out through semi‐structured interviews with key employees responsible for SM adoption and implementation in these ministries. The results indicate that some of these factors were observed in the Saudi environment, whereas others were less noticeable. The outcome of this research could also help the leaders in government to identify the best practices for achieving the full potential of implementing SM in government.
Original languageEnglish
Title of host publicationProceedings of the European Conference on e-Government, ECEG
PublisherAcademic Conferences and Publishing International Limited
Pages10-18
Number of pages9
ISBN (Print)9781910810989, 1910810983
Publication statusPublished - 2016

Publication series

NameProceedings of the European Conference on e-Government, ECEG
Volume2016-January

Fingerprint

social media
ministry
public sector
Saudi Arabia
qualitative method
best practice
private sector
data analysis
utilization
employee
leader
scenario
participation
communication
lack
present
ability
interview
performance

Keywords

  • Government 2.0
  • Saudi eGovernment (Yesser)
  • Social media adoption
  • TOE model

Cite this

Alotaibi, R., Ramachandran, M., Kor, A. L., & Hosseinian-Far, A. (2016). A conceptual model for the factors affecting social media adoption in Saudi government 2.0. In Proceedings of the European Conference on e-Government, ECEG (pp. 10-18). (Proceedings of the European Conference on e-Government, ECEG; Vol. 2016-January). Academic Conferences and Publishing International Limited.
Alotaibi, Reemiah ; Ramachandran, Muthu ; Kor, Ah Lian ; Hosseinian-Far, Amin. / A conceptual model for the factors affecting social media adoption in Saudi government 2.0. Proceedings of the European Conference on e-Government, ECEG. Academic Conferences and Publishing International Limited, 2016. pp. 10-18 (Proceedings of the European Conference on e-Government, ECEG).
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Alotaibi, R, Ramachandran, M, Kor, AL & Hosseinian-Far, A 2016, A conceptual model for the factors affecting social media adoption in Saudi government 2.0. in Proceedings of the European Conference on e-Government, ECEG. Proceedings of the European Conference on e-Government, ECEG, vol. 2016-January, Academic Conferences and Publishing International Limited, pp. 10-18.

A conceptual model for the factors affecting social media adoption in Saudi government 2.0. / Alotaibi, Reemiah; Ramachandran, Muthu; Kor, Ah Lian; Hosseinian-Far, Amin.

Proceedings of the European Conference on e-Government, ECEG. Academic Conferences and Publishing International Limited, 2016. p. 10-18 (Proceedings of the European Conference on e-Government, ECEG; Vol. 2016-January).

Research output: Contribution to Book/Report typesChapterResearchpeer-review

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T1 - A conceptual model for the factors affecting social media adoption in Saudi government 2.0

AU - Alotaibi, Reemiah

AU - Ramachandran, Muthu

AU - Kor, Ah Lian

AU - Hosseinian-Far, Amin

PY - 2016

Y1 - 2016

N2 - One of the Web 2.0 technologies that has increasingly been adopted and integrated into governmental agencies is social media (SM), in order to enhance their performance. This technology is regarded as an important and powerful tool due to its ability to enable two‐way communication. Despite this fact, the figures for public participation in government 2.0 are still quite low, especially in most developing states, and Saudi Arabia is no exception. The available literature on this subject suggests extensive utilisation of Web 2.0 tools and SM by the private sector, while pointing to a quite contrary scenario in the public sector. The findings of this study indicate a lack of research regarding the factors affecting the implementation of SM as part of the e‐government structure in the public sector. The objective of this research is to suggest a conceptual model based on the Technology‐Organisation‐Environment (TOE) model from a government perspective that will bridge the gap between the present e‐governments and full‐blown SM adoption, with particular emphasis on Saudi Arabia’s e‐government. The model introduced in this research provides a coherent framework for additional practical investigation into the use of SM. Using the qualitative method for data collection and analysis, particularly the case study approach, a study of 13 Saudi Arabian ministries was carried out through semi‐structured interviews with key employees responsible for SM adoption and implementation in these ministries. The results indicate that some of these factors were observed in the Saudi environment, whereas others were less noticeable. The outcome of this research could also help the leaders in government to identify the best practices for achieving the full potential of implementing SM in government.

AB - One of the Web 2.0 technologies that has increasingly been adopted and integrated into governmental agencies is social media (SM), in order to enhance their performance. This technology is regarded as an important and powerful tool due to its ability to enable two‐way communication. Despite this fact, the figures for public participation in government 2.0 are still quite low, especially in most developing states, and Saudi Arabia is no exception. The available literature on this subject suggests extensive utilisation of Web 2.0 tools and SM by the private sector, while pointing to a quite contrary scenario in the public sector. The findings of this study indicate a lack of research regarding the factors affecting the implementation of SM as part of the e‐government structure in the public sector. The objective of this research is to suggest a conceptual model based on the Technology‐Organisation‐Environment (TOE) model from a government perspective that will bridge the gap between the present e‐governments and full‐blown SM adoption, with particular emphasis on Saudi Arabia’s e‐government. The model introduced in this research provides a coherent framework for additional practical investigation into the use of SM. Using the qualitative method for data collection and analysis, particularly the case study approach, a study of 13 Saudi Arabian ministries was carried out through semi‐structured interviews with key employees responsible for SM adoption and implementation in these ministries. The results indicate that some of these factors were observed in the Saudi environment, whereas others were less noticeable. The outcome of this research could also help the leaders in government to identify the best practices for achieving the full potential of implementing SM in government.

KW - Government 2.0

KW - Saudi eGovernment (Yesser)

KW - Social media adoption

KW - TOE model

M3 - Chapter

SN - 9781910810989

SN - 1910810983

T3 - Proceedings of the European Conference on e-Government, ECEG

SP - 10

EP - 18

BT - Proceedings of the European Conference on e-Government, ECEG

PB - Academic Conferences and Publishing International Limited

ER -

Alotaibi R, Ramachandran M, Kor AL, Hosseinian-Far A. A conceptual model for the factors affecting social media adoption in Saudi government 2.0. In Proceedings of the European Conference on e-Government, ECEG. Academic Conferences and Publishing International Limited. 2016. p. 10-18. (Proceedings of the European Conference on e-Government, ECEG).