Daydream Nation: Rome-based illustrator Ignasi Monreal's digital paintings mix art-historical and pop-cultural references to sublime effect. Zoe Taylor explores his work for Gucci's 'Utopian Fantasy' campaign, examining how fashion illustration is breaking from its past.

    Research output: Contribution to Specialist PublicationEditorial


    An article exploring Ignasi Monreal's digital paintings which formed the basis of a major advertising campaign by Gucci in 2018. His work was placed in the broader context of fashion illustration and its relationship with photography and asked why so little fashion illustration has explored the potential of narrative in the way that other areas of fashion marketing have, such as photography, shows and films. The article discusses Monreal's narrative based work and his approach to appropriation.
    Original languageEnglish
    Pages66 - 83
    Number of pages17
    Specialist publicationVaroom! The Illustration Report
    PublisherAssociation of Illustrators (AOI)
    Publication statusPublished - 1 Mar 2019



    • Ignasi Monreal
    • digital painting
    • Gucci
    • fashion illustration
    • fashion
    • advertising
    • marketing
    • narrative

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