Projects per year
Personal profile
Biography
Dr Lucy Zhu completed her BA Accounting and Finance and MSc International Management with a specialism in Marketing from University of Exeter with Distinction. She worked at Glasgow for three years in esports project management, where she applied the knowledge gained in her studies to this emerging and fast growing industry. In her work, she built further connections within the sports industry in both the UK and China, and realised that this industry was in need of more research, guidance, understanding and talents. In order to increase the understanding of the industry and support future esports generations better, she completed her PhD in Sport Management at Loughborough University, with the topic on esports events.
Lucy is active in esports regarding both research activities and industry networks internationally, especially in the UK and China.
Research Interests
- Esports event service quality
- Esports spectators motivation and behaviours
- Esports players motivation and behaviours, e.g., burnout
- Esports wellbeing
- Social impact of Esports
- Esports marketing and sponsorship
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Motivation and Decision Making in esports Spectatorship, Loughborough University
Fingerprint
Dive into the research topics where Lucy Zhu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Advancing Gender Equality in Esports through Public and Community Engagement
1/11/24 → 31/07/25
Project: Internal Fund › Public and Community Engagement
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The Barriers and Facilitating Factors Experienced by Women during their Esports Leadership Careers: A Study in East Asia
31/10/24 → 31/07/25
Project: Internal Fund › Small Grants Scheme for Early Career Researchers
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The Underrepresentation of Women in Esports Leadership Positions: Exploring the Barriers and Facilitating Factors
21/11/23 → 31/07/24
Project: Internal Fund › Small Grants Scheme for Early Career Researchers
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Assessing the Psychological Pathways of Esports Events Spectators: An Application of Service Quality and Its Antecedents and Consequences
Zhu, L., Pyun, D. & Manoli, A. E., 28 Sept 2024, In: European Sport Management Quarterly. p. 1-21 21 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
A reexamination of Sport Motivation Scale-II in eSports spectatorship: Cross-validation of intrinsic motivation and integrated motivation.
Zhu, L., Pyun, D., Manoli, A. E. & Men, Z., 17 Nov 2022, (Accepted/In press) In: International Journal of Sport Psychology.Research output: Contribution to Journal › Article › peer-review
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Developing a conceptual model of service quality for eSports
Zhu, L., Pyun, D. & Manoli, A. E., 6 Oct 2021, In: Quest. 73, 4, p. 375-390 16 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
A Test and Refinement of Self-Determination Theory: Investigating the Relationships among Basic Psychological Needs, Motivation, Satisfaction, and Revisit Intention in Esports.
Zhu, L., Pyun, D. & Manoli, A. E., 13 Sept 2019, European Association for Sport Management.Research output: Contribution to Book/Report › Conference Contribution › peer-review
Open Access
Datasets
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The Underrepresentation of Women in Esports Leadership Positions: Exploring the Barriers and Facilitating Factors
Gray, S. (Creator) & Zhu, L. (Creator), University of Northampton, 17 Aug 2024
DOI: 10.24339/d23611b1-3118-45e2-9851-bbb3edfc449d
Dataset
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Psychological Pathway of Esports Spectators
Zhu, L. (Creator), University of Northampton, 27 Aug 2024
DOI: 10.24339/f2915a7e-623b-4cb4-81a1-26b33cf58f1e
Dataset
File
Activities
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Esports Industry Network
Zhu, L. (Consultant)
23 Mar 2023Activity: Further Knowledge Exchange Activity › Industry Engagement › Knowledge Exchange
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Motivation and Behaviours in Esports
Zhu, L. (Author)
21 Apr 2023Activity: Academic Talks or Presentations › Invited talk › Teaching
File -
What is Esports
Zhu, L. (Author)
17 Jun 2022Activity: Academic Talks or Presentations › Conference Presentation › Research
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Middle Earth - China's cultural industry podcast
Farré, A. (Speaker), Zhu, L. (Invited speaker), Lee, J. (Invited speaker) & Zeng, W. (Invited speaker)
15 Jun 2022Activity: Academic Talks or Presentations › Podcast › Enterprise
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Esports Research Network (External organisation)
Zhu, L. (Chair)
2021 → …Activity: Membership of a Board, Committee, Council or Network › Membership of network › Research